Top of Mind Is Not Top of Funnel

You think you’re doing the work.

Posting on socials.
Telling yourself it’s “branding.”
That if you just stay visible, the leads will come.

They won’t.

Being seen is not the same as being chosen.
You can show up in someone’s feed every day…
and still be invisible when it actually matters.

 
You’re mistaking attention for action.

Likes don’t pay bills.
Comments don’t convert.
And DMs that start with “Hey bro, quick question” rarely go anywhere.

You’re not building a funnel.
You’re building a fan base.

And unless you’re planning to start a podcast, that’s useless.

 
Top brokers aren’t relying on “being remembered.”
They don’t need someone to scroll past their post and think,
“Oh yeah, I should reach out.”

They’ve already captured the lead.
Qualified them.
Moved them forward.

No waiting. No hoping. No games.

 
What this means for you:

If your whole strategy is “stay relevant,”
you’ve already lost.

Because the guy who built the system —
he doesn’t care if people remember him.

He’s already in their inbox.
Already booked.
Already closing.

👉 https://bookedbroker.co.nz/lost-revenue-calculator

Run it.
And see how much your “visibility” is actually costing you.