Top of Mind Is Earned, Not Assumed
If you’re not showing up, you’re slipping off the wall.
You did good work.
You handled it like a pro.
The client said they'd “definitely send people your way.”
And for a while, they meant it.
But time passes.
Life moves.
And before you know it — they forgot your name.
Not because they didn’t value you.
But because you faded.
Top of mind has a half-life.
And most brokers are sitting on a pile of goodwill that’s slowly evaporating — not from lack of effort, but from lack of presence.
No follow-up
No check-ins
No updates
= No memory.
It’s not personal.
It’s just how people work.
The pros stay visible.
Not loud. Not desperate. Just... there.
In the inbox.
On the socials.
In the DM.
Casually, consistently, confidently.
They don’t chase business.
They remind people why they’re still the obvious choice.
And when the moment comes — they’re not just remembered.
They’re called.
If your name’s slipping off the wall, it’s time to lock it in.
→ Run your numbers through the Lost Revenue Calculator: