The Real Problem with 'Cold' Leads

They’re not cold. They’re just not warmed up by you yet.

You get a new lead.
 No reply. No answer. No energy.

So you mark them down as cold.
 Dead. Not worth chasing.

But here’s the thing:

Leads aren’t born cold. They’re made that way — or they’re left that way.

 
Think about it:

If someone fills out a form, clicks an ad, or even just opens your message —
 they showed a flicker.
 And how you respond to that flicker determines whether it grows or dies.

A “cold” lead usually just means:

- You waited too long

- You came in flat

- You had no rhythm

Or worse — no relevance

 
The problem isn’t the lead.
 It’s the experience.
 And that’s the part you control.

Top brokers don’t wait for leads to show up hot.
 They have systems that warm them up fast.

Fast reply.
 Real human energy.
 Sharp follow-up.
 Clear next steps.

They don’t chase heat —
 They create it.

 
Still blaming the leads? Or ready to fix the system?
 → Run your numbers through the Lost Revenue Calculator:

[https://bookedbroker.co.nz/lost-revenue-calculator]